Marketing strategy can confuse consumers on the right products to buy. Today, there are a lot of energy drinks on the market that promises a lot of beneficial effect on the body. However, it is vital to know that these beverages are not the healthiest choices to stay hydrated. It is important to know what is inside these products and how it can affect your body. The following are important information that you need to know before you decide to buy one of the best energy drink.
1. Not for Hydration
On the contrary to what most energy drinks claim that they can hydrate the body, they are not the best option to stay hydrated. Several studies suggest that water is still the best form of hydration. It is important to listen to your body to know the right time to drink fluids and how much fluid you need to intake. However, if there is no water available you can choose the best energy drink that is low in sugar. This is to avoid adding extra calories especially before and after your workout.
2. Vitamin and Stimulant Overdose
The popular marketing strategy of most energy drink brands is to feel an energy rush through its loaded vitamins and other substances. However, health experts warn the public to a high concentration of vitamins and stimulants present in this beverage that can be very harmful to overall health. The sudden boost of energy that one feels right after drinking is a side effect of overdose which is not a good sign like an increased heart rate.
3. High Amount of Caffeine
When compared to soda, energy drinks have a higher concentration of caffeine. The truth is that there is still no regulation on the amount of caffeine that manufacturers can add-in. Some energy drink brands include 10 times more caffeine than soda which is very dangerous to health. A high dosage of this substance can trigger seizures, insomnia, rapid heartbeat, nervousness, and sweating.
4. Do not be lured by Labels
Although food labels and nutrition facts help consumers become well informed, energy drinks can be considered as a conventional food or dietary supplement. Most of them can get away with food labeling laws so the consumer will not know the actual amount of caffeine and other substances present inside the beverage. Most of them can indeed offer a 5 hour energy boost, but this is because of too much caffeine.
5. Teenagers must Avoid Energy Drinks
The marketing campaign of most energy drinks is towards youth as one of their target markets. The truth is that young people especially athletes should refrain from drinking this beverage as 5 hour energy booster. Teenagers go through a developing stage inside their bodies during puberty years. Overdose of caffeine and other substances may hinder these important developments inside the body. It can also cause the accumulation of free radicals and lead to chronic inflammation.
6. Too much Sugar
Even the best energy drink in the market has a high amount of sugar that can add 250 calories a day. This is very dangerous especially for people with a family history of diabetes. It can lead to diabetes type 2 that requires lifetime management.
7. Flavor Enhancers and Colorings
Healthcare professionals do not support the use of flavor enhancers as well as food colorings to beverages because they can be very dangerous to health in the long run. Food products with these ingredients must not be consumed in the diet regularly. Several studies indicated that the consumption of these substances can increase the risk of developing chronic health conditions like heart diseases and cancer.
8. Caffeine Sensitivity
Although it is rare, some people can develop a condition called caffeine sensitivity. In a study with 300 healthy people, they were given 300 mg of caffeine for 5 hour energy boost. Most of them experience symptoms such as palpitations, headache, and restlessness, too much sweating, dizziness, and vomiting.
9. Death and Cardiac Arrest
There are cases of cardiac arrest and death linked to the consumption of too much energy drink. At the course 2004 to 2012, 50 reported incidents were linked to popular energy drink brands in the market. Most of the patients suffered from heart ailments such as cardiac arrest, chest pains, and arrhythmia.